Consluting typo

Funny Typo

Funny Misspelling Credit: Aztec West

This company, which appears to be called Pinnacle, has gone to the trouble of giving itself an ‘identity’ whereby the ‘A’ in ‘Pinnacle’ resembles an inverted ‘V’. I’ve no idea why, but hey, it catches the eye, and they’ve obviously spent time thinking about what they’re doing. Good for them. There’s also a coloured logo, part of which is visible on the left. All this goes to create a corporate image, no doubt. One which is designed to look good, surely?

However, they seem to have left themselves no time to bother proofreading the rest of the text…

I’m constantly amazed at how companies (including the City Council) can present themselves in such a sloppy manner.

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3 Responses

  1. Sarethed says:

    Actually, the upside-down V is how A was written way back when, so they’re just being old-fashioned.

  2. D.M. says:

    Actually, I would say that the reason they did that is to resemble an up arrow, or some kind of peak, mountain, hill, etc., so as to reflect their name “Pinnacle” as being at the top. It’s also seen as cutting edge and streamlined and futuristic.

  3. amanda says:

    Oh my God! ‘ConsLuting’??? This is actually funny!!